MySpace is overhauling its image into an entertainment site for its mostly younger audience as it fights to stay relevant in the age of Facebook and Twitter.
The social-networking pioneer, which was among the top internet sites just a few years ago, now has its sights set decidedly lower.
Starting Wednesday and over the next month, MySpace will be relaunching its site to focus on giving users more ways to consume music, videos and celebrity gossip.
Entertainment has long been central to the MySpace experience, but over the years the site has been pulled in different directions.
It dabbled in classifieds, job ads and even user reviews in a partnership with Citysearch as it pushed to become a social portal for the web.
MySpace CEO Mike Jones says the relaunch "pulls us out of the social networking category" to become a social entertainment destination.
Read more: http://www.cbc.ca/money/story/2010/10/27/myspace-relaunch-entertainment.html?ref=rss#ixzz13aOTLakl
No comments:
Post a Comment